Purple Extravaganza

The official opening of Jaz In the City Vienna with the theme 'Purple Extravaganza'. Highlights of the evening were the live performance of Austria's Popstar 'Conchita Wurst' and legendary DJ Bob Sinclar. 

Hotel Opening Prank

Jaz In The City Amsterdam is all about music. So we turned its opening into a show. After the spectacular opening on the Ziggo Dome square, all guests were welcomed with a glass of champagne. If the atmosphere wasn't already there, the Trio Men & Cherry, with a DJ, singer and saxophonist, certainly took care of that. There was certainly no shortage of food; Fresh sushi, Bavette or creme brulee roasted in front of you.

After Amsterdam DJ Covergirl Sunny had warmed up the audience, it was time for the main act. Band Leader of Jaz Amsterdam announced one of the Netherlands' greatest DJs: Fedde Le Grand!

Opening Jaz In The City Amsterdam

Wake Up Call Jaz Stuttgart

Wake up call campaign movie for Jaz In The City Stuttgart.

Wake Up Call 

Wake up call campaign movie for Jaz In The City Amsterdam.


Abel is shaking up the entire market with their electric cars. Good for your wallet and good for mother nature. During the Amsterdam Dance Event, Abel offers its service 24/7. To draw extra attention to this campaign, Abel has created the Backseat Booth.

In the backseat of the Abel car, which will be located in different locations, every ADE visitor can record their own original video on the recreated backseat. By sharing the video on social media with the #onthebackseat, the party animals have a chance to win free rides with Abel. A typical case of win-win!

Steigenberger Business Conference

Yearly Steigenberger business conference.

Soundcheckers feat. Steve Aoki

The music television show is presented by Tess Milne and Saar Koningsberger, they discover the world behind music and artists.

During ADE they had Steve Aoki as their guest.

Off Schedule Fashion Week

Welcome Backstage! The concept gives visitors a peek behind the scenes of a catwalk show. Catwalk Coach Dyonne gives runway advice, visitors can see fashion theatre named SWAG by Parels voor de Zwijnen.

Sheryl Lynn (former Miss Netherlands) presents the event and visitors can ask questions about her career during a Q&A. Visitors can are also witness the real backstage moments of Jutka & Riska – just before they do their show. The Elite Model Look scouting team is also present and there will also be a fashion market.

ADE x Jaz In The City Amsterdam

Partnership ADE and Jaz In The City with a 24 hours program.

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